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Victoria’s Secret Fashion Show 2024: A Powerful Return With 10 Explosive Highlights
The Victoria’s Secret Fashion Show 2024 made its grand return to New York City on October 15, marking the revival of the iconic event. The show not only kept the glitz and glamour of fashion alive but also showcased the brand’s new direction, which places special importance on inclusivity and diversity. After a few years of hiatus and controversies, the event marked a new beginning, where glamour was accompanied by a progressive outlook.
The show’s grand return and changed mindset
The Victoria’s Secret brand has faced criticism in the past few years, mainly for its limited view on body size and beauty standards. This time the focus of the show was on the brand’s new mindset, which featured models from all body shapes, colors, and backgrounds. The brand made this transition clear in May 2024 with an Instagram video with the message, “Your voice has been heard.” This was a sign of Victoria’s Secret moving away from old standards that only valued traditional beauty
- Spectacular appearance of iconic models
One of the biggest highlights of the show was the return of famous models. Supermodels like Gigi Hadid, Tyra Banks, and Candice Swanepoel mesmerized the audience by walking the ramp. These models presented the classic style of Victoria’s Secret with a modern touch. - Spectacular musical performance
The entertaining performances of this show made the entire event more special. Cher, K-pop star Lisa (BLACKPINK), and Grammy-winning singer Tyla added energy to the show with their hit songs. The performance of these artists presented a wonderful amalgamation of entertainment with the ramp show. - Interactive experience via Amazon Live
The 2024 fashion show was not just a runway event but also an interactive experience. The show was live streamed on Amazon Live and Prime Video, giving the audience the opportunity to not only enjoy the show but also buy the clothes showcased on the ramp in real-time. This was the first time that such a unique amalgamation of fashion and e-commerce was presented. - Pink carpet event added to the excitement of the show
A pink carpet event was organized before the main show, which added to the excitement of the show. Many celebrities attended the event and added glamour to the ramp with their unique style. - Virtual reach via social media
The show was not limited to just one city or platform. Victoria’s Secret streamed it on its Instagram, YouTube, and TikTok channels, allowing fashion lovers from all over the world to participate in it. This proved to be a great way to reach a global audience. - Message of inclusivity and diversity
Victoria’s Secret did not limit itself to only thin and conventionally considered beautiful models this time. Models with different body types, people from different backgrounds and complexions were a part of this show. This move is a sign of a positive change in the fashion industry. - A confluence of traditional heritage and future
The traditional Victoria’s Secret Angels were also honored during the show. The iconic appearance of the wings and the angels attracted old fans, while also showcasing the brand’s modern thinking for the new generation. - Unique live shopping experience
This time the show was not just a viewing event—the audience also got a chance to immediately buy the outfits shown on the ramp. It was an amazing fashion and shopping experience, which further increased the interest of consumers towards Victoria’s Secret. - Special attraction for the young audience
The presence of K-pop icon Lisa made the show popular especially among the youth. For her fans, this show became more than just a medium of fashion, it became a medium of entertainment. - Brand direction for the future
The Victoria’s Secret show was an important part of the brand’s future strategy. It showed how the brand can move forward by adopting its traditional values as well as new age thinking.
Significance of the show and future direction
The 2024 show was not just an event but also symbolized the beginning of a new journey for Victoria’s Secret. The show shows how a brand can change with time and meet the needs of the modern world. Victoria’s Secret proved that it is not only a fashion brand but can also provide an engaging experience that is capable of connecting with a global audience.
Conclusion: The beginning of a new era
The Victoria’s Secret Fashion Show 2024 has made a powerful comeback and reclaimed its place not only in the fashion world but also in the hearts of consumers. The show has ushered in a new era while maintaining the glamour of the brand, where inclusivity and diversity have been given prominence. This new edition of the fashion show proved that the brand can change with the times and maintain its important place in the fashion industry.